Max’s rebrand again to HBO Max hit a snag on Wednesday, July 9, when X wouldn’t let the account replace its username, with entertaining responses from netizens.

After its official return to the “HBO Max” model on Wednesday, Warner Bros. Discovery bumped into an surprising digital roadblock: X refused to let the corporate change its account identify again. The platform’s guidelines on merging or migrating knowledge between accounts seemingly obtained in the best way.

“Twitter won’t let me change my name back,” the @streamonmax account tweeted early Wednesday, drawing each laughs and sympathy.

Meanwhile, the official @hbomax account up to date its bio to learn, “Twitter won’t let us switch our handles ¯(ツ)/¯”

Not lengthy after, the @streamonmax profile up to date its show identify to “Actually HBO Max” and changed its Max emblem with the traditional HBO Max branding. It was a clumsy workaround that didn’t go unnoticed.

Ironically, this comes from the platform that itself went by way of a significant rebrand. Elon Musk famously modified Twitter to X in July 2023, disregarding branding norms to chase his favourite letter. Yet now, his platform seems to be blocking one other firm’s rebrand.

Social media had a subject day

The rebranding boomerang sparked speedy mockery on-line, with many customers questioning Warner Bros. Discovery’s decision-making within the first place. Some requested why the corporate dropped “HBO” in any respect, given its robust legacy in status TV.

Others, together with fellow branded accounts, discovered the X difficulty particularly hilarious.

The @AEWonTV account had a cheeky back-and-forth interplay with the @streamonmax account, saying, “Do we need to get Hologram? We’ll get Hologram,” to which @streamonmax wrote, “He just needs to tell them two words.”

@manscaped, in the meantime, stated, “‘Well, well, well, if it isn’t the consequences of my own actions.'” HBO Max’s social media supervisor responded, “The sowing was great, but the reaping…”

“Need help? xD” requested @hbomax_portal.

u/emreunayli on Reddit wrote, “Hard to believe a company this big is being run like a school project.”

Memes additionally flooded the platform, together with a GIF from Barney & Friends the place Barney is telling fellow dinosaur BJ, “I think you learned something very important.”

While X says altering a show identify is straightforward, its assist middle additionally states that merging or transferring knowledge between accounts isn’t attainable. That limitation could also be why Warner Bros. Discovery is caught juggling each @streamonmax and @hbomax in the mean time.

The chaos prolonged, minimally, past X. On YouTube, the @streamonmax deal with was swapped to @hbomax, although its show identify nonetheless learn “Max” for some time afterward. On Instagram, the change appeared smoother, with its bio now studying, “HBO Max. Second of its name.”

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The submit “Twitter won’t let me change my name back”: HBO Max’s rebrand hits awkward snag on X appeared first on The Daily Dot.

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