
“Your customers do not want this”: Movie followers outraged by IMAX’s announcement of a brand new AI movie pageant
The way forward for AI and its affect on films has been a sizzling debate recently — and now, it seems that IMAX has waded into the fray.
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On July 28, the film big introduced a brand new movie pageant devoted to AI filmmaking. While the X put up states that this can be a “one-day event” that’ll happen on August 17, promotional graphics counsel that the pageant will run from August 17 to August 20.
“Established in 2022, Runway’s AIFF is a celebration of the art and artists embracing new and emerging AI tools for filmmaking,” IMAX says in an internet site put up.
“This special edition, limited-run IMAX screening brings this year’s ten winning films to theatres nationwide. With over six thousand films submitted to this year’s edition, these ten AIFF films offer a unique glimpse at a new creative era, selected by an acclaimed panel of jurors including Gaspar Noé, Harmony Korine, Jane Rosenthal and more.”
The occasion is about to happen at ten IMAX film theatres throughout ten states, together with Atlanta, Los Angeles, New York, San Francisco, Washington, and Seattle, amongst others.
Cinephiles had been fairly horrified
It’s truthful to say that this transfer didn’t go down nicely with movie followers. One X consumer wrote: “I expected better, IMAX.”
“Would literally rather watch The Room,” one other added. “At least that was made by hand.” A 3rd consumer, in reference to AI’s new “slur,” quipped: “Not watching anything made by clankers, sorry.”
Amid this outrage, movie bros on X are meming the ache away. This included the above put up about “the AI wars,” a meme of a would-be pageant attendee donning a suicide vest, a reference to the faux Stephen Spielberg film “Intelligence Artificelle,” and a screenshot of Jane Krawkowsi telling IMAX to go kill itself.

An extra X consumer even shared a comedy sketch set in an AMC film theatre. The sketch centered round an alternate future the place AI films are actually the primary type of movie consumption. Needless to say, it painted a fairly bleak image.
Still, the pageant appears fairly fashionable, given that there have been over 6,000 submissions. Perhaps this actuality will arrive before we predict.
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